A strong strategy for search engine optimization is key for any business website. Otherwise, your potential customers will be unlikely to come across your site. Because of this, making an attempt to push your search rankings up to possible will pay off for your business. The following tips can help you improve your site's ranking.Plan your pages to keep viewers there longer once they visit. This will raise your PageRank faster than if you just increase traffic to your website. Research suggests that the length of time an individual stays on a website influences that site's PageRank. Increases the rank of the site. Add forums to encourage your visitors to really read the content of your site and discuss it with each other.Interesting meta tags on each web page can help improve your search engine results. Meta tags should relate directly to your page's topic and promote more clicks. Make the meta tag content valuable and concise. This will help in getting visitors to your site, even over sites that might rank higher than you in the search engine results.Have you thought about using a product feed in order to advertise your website's presence to a wider audience? This could lead to a growth of your clientele. Things regarding your business such as prices and product descriptions can be placed in these feeds. Your feed should be sent to important sites like major search engines or comparison sites. Feed readers will also allow your customers to subscribe to the feed themselves.Using product feeds can help draw traffic and business to your site. Your feeds should include detailed descriptions of your product offerings or services, along with prices and photos. Submit them to sites which compare prices and to the major search engines. Let customers have the option of using a feed reader to follow your feed as well.Starting a blog about your website and participating in other relevant blogs can be an effective SEO technique. Since search engines like highly-structured websites and new content, blogs often rank high on them. Backlinks are the backbone of search engine optimization.Despite what you may think, search engine optimization doesn't have to be hard or confusing. Study SEO, and find little ways to tweak your site to make it more visible to search engines. By applying the tips in this article wisely, you should see positive results in your website ranking.